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Decoding Business

The shift from subject expert to generalist is one of the most stressful an entrepreneur will have to make

It’s a fact that setting up and running a business can be complicated. There are so many things that you will be faced with that are completely new, and the variety of tasks that you never had to handle before seems overwhelming. Everything just takes longer than you have time for.

But it doesn’t have to be like this.


I believe in helping people to help themselves. I really dislike jargon, as it is often designed to make others feel inadequate or uninformed, so I have a mission to ‘decode’ business. That means that everyone can understand what they need to do and have the best chance to achieve their ambitions without feeling intimidated.

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Entrepreneur driven

As a mentor and consultant, I’ve worked with numerous entrepreneurs over the years and listened to the challenges they face each day.

So last year I conducted some online research amongst 30 entrepreneurs just like you, and from those findings I’ve developed a series of essential skills training guides. These cover the areas in business management that many people struggle with, and more importantly, they are very affordable so you don't have to limit your knowledge. Each one has been written to provide just enough information and tips to get the job done, without over-complicating it. Within an hour of reading the Guide you will have the confidence to tackle tasks and situations that were previously considered 'too difficult'.

Each Guide is written in easy to follow sections with diagrams to help explain processes or techniques. Some also have useful templates and workbooks included that will help you quickly apply your learning to your business.

Who is this for?    

  • Entrepreneurs struggling with new tasks

  • Managers wanting to learn new tips and techniques

  • Business owners wanting to improve specific skills for themselves or their team

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My Guides are ideal for:

Learn the skills you need

The list of Guides is shown below. They each cost just £115 incl. VAT and there are discounts available when you buy more than 1. Please visit the Shop page on this website.

All Guides include a downloadable PDF manual, a video tutorial, and free access to a weekly ‘Drop In’ webinar with me, where you can ask questions and be part of an online group of entrepreneurs.

  • Marketing for non-marketers (parts  1 & 2)

  • Stakeholder Management

  • Negotiation Skills

  • Cross-cultural Negotiations 

  • Organisation Structure & Recruiting

  • Entrepreneur Essentials

  • Creating a Brand

  • Investment options & Exit

  • Better Decision-Making

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