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It is inevitable that your new venture will need to raise capital at some point, as your savings will be highly unlikely to be able to get you to growth by themselves.


There is a risk of under-investing as well as over-investing. If you cannot create enough traction early on, you are less likely to appeal to investors, or they will view you as a higher risk and you will need to incentivise them higher more shares.


Aligning your strategic plan with the likely timings of funding rounds is a good way of ensuring that you are focusing on the right activities that are likely to be attractive to your future investors. Decisions taken in the very early days about who you get funding from will significantly impact your choice later on when you want to Exit.


This Guide takes you through the different funding rounds, the likely sources of those, and the options open to you for Pre-Seed investment. You will learn about the potential Exit routes, and the pros and cons of these that you need to consider.


This Guide includes:


  • A written PDF manual
  • A narrated video tutorial


The 20 page training guide explains the investment types and rounds, with a clear comparison between the different stages.


A narrated tutorial video takes you through the key points of the Guide, offering some more explanation or examples, so you can revisit it at any time if you need to check on information that you are reading.



If you want some more specific skills development in negotiations as a whole, there is a separate Guide that deals with this in the Decoding: Business ‘Get Going • Keep Going’ series.

Decoding: Business – Investment and Exit Planning


    The different types of funding
    Pre-Seed funding options
    Aligning your strategic plan with funding rounds
    Who to target for investment
    The need for traction
    Things to consider when planning an Exit
    Easy to follow, quick to apply your learning

    The Guide and workbook pack are delivered in a downloaded PDF format.
    The Tutorial narrated video presentation is also downloadable or available to view on screen

    In order to take this course you will need: 


    A Current email account
    Access to a computer and the internet 
    Access to PDF Reader software on your PC 
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