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Your responsibilities for communications lie beyond just the Board and your shareholders as a business owner. You have built a community, no matter how small, through employing others to work with you – whether that’s permanently employed, part-time, freelance or voluntary.


You also have responsibilities to the wider community, and upsetting them can be both costly and unhelpful, as they can create barriers to you being able to achieve what you want to with your company.


This Guide takes you through the different types of stakeholders involved in your business and shows you how to prioritise them with communications that are appropriate and timely. You will also learn how to set up and handle a Board


This Guide includes:


  • A written PDF manual
  • A narrated video tutorial


The 19 page training guide explains how to identify and prioritise your stakeholders. The additional 5 page workbook includes useful templates to help you understand the role and influence of each stakeholder group.


A narrated tutorial video takes you through the key points of the Guide, offering some more explanation or examples, so you can revisit it at any time if you need to check on information that you are reading.



If you want to learn more about branding, you will find the Guide ‘Creating a Brand’ in this Decoding: Business ‘Get Going • Keep Going’ series.

Decoding: Business – Stakeholder Management


    How to identify your various stakeholder groups
    Analysing and prioritising stakeholders
    Develop an effective and appropriate communication plan
    Managing a Board
    Easy to follow, quick to apply your learning



    The Guide and workbook pack are delivered in a downloaded PDF format.
    The Tutorial narrated video presentation is also downloadable or available to view on screen



    In order to take this course you will need: 


    A Current email account
    Access to a computer and the internet 
    Access to PDF Reader software on your PC 


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